A sampling of logos I designed in and out of the classroom
I redesigned a logo for a local sports equipment store and instead of depicting one or multiple sports in the logo, I wanted to focus on the environment where the sports would take place. They also sell quite a bit of outdoor and camping equipment, which made focusing on the setting that much more relevant. I also made alternate versions of the logo with different color schemes to represent different landscapes.
Wichita Journalism Collaborative
To help meet the urgent information needs during this global pandemic, a partnership of local newsrooms and community institutions launched the Wichita Journalism Collaborative — a coalition faimed at supporting and enhancing quality local journalism. With this new launch, I was approached to design a brand identity for the collaborative. Among the several options I sent the committee to choose from, the one shown to the left is the one that I was the most proud of. One of the initial elements for the branding design was using check marks to indicate that the collaborative will thoroughly fact-check everything.
For my senior capstone class, we decided as a group that our theme would be “design zoo” because as designers we are meant to camouflage and adapt to our environment. As part of the branding team for the project, I came up with a couple of different styles of options we could use. I made version 1 something that would represent multiple zoo animals and be in a compact icon. Version 2 was more inspired by one of my favorite artists, Keith Haring. I wanted this version to be more fun and playful and not be totally representational of a particular animal.
For one of my first freelance projects, I designed a logo for my brother’s media company Excalibur Studios. I obviously wanted to play off of the sword, but to represent the media aspect to it, I added the headphones to the first design. While my brother liked the initial design, a lot of the logos he was drawn to had thick outlines and high contrasting colors. He also liked the original design with the headphones, but was more interested in the sword itself, which was why the headphones were removed from the final design.
Lava & Tonic
While working at Visual Fusion, we were assigned to create a brand identity for a local tiki bar Lava and Tonic. Instead of going the stereotypical, borderline culturally insensitive route of a tiki head, I wanted to make something that played off of the “lava” of “Lava and Tonic” while also combining it with the owner’s vision of a mid-century modern theme.
Brian Curtis Hayes monogram
My friend Brian Hayes works as a photojournalist and does a lot of freelance in his spare time. He asked for a personal monogram he could use as a watermark for his photos and an overall identity for his business. Brian also labels his photos with the tag BCH so I wanted to make sure to incorporate his three initials. The lightning bolt in the design was inspired by the flash icon found on most cameras. The overrall gritty texture of the design is there to represent Brian’s down-to-earth personality.